Bridge & Burn Rebrand
In September of 2019, I undertook a huge project for Bridge & Burn to overhaul the company's visual brand ID. Over the course of a year, I created all end-to-end brand collateral, ensuring consistency of brand communication across all touch-points, and provided high-level strategy and stewardship of brand direction. This project, which was initially a personal project that I worked on the side of my normal day-to-day work, was born out of a desire to elevate the perception of the Bridge & Burn brand in the marketplace; bringing more character and sophistication to the brand after a decade of being in business. The rebrand was presented to the owner, team, and board of directors and was approved to go live in the fall of 2020, and has ultimately correlated to increased conversion and sales revenue.